We speak to a number of law firms on a regular basis, understanding through our research what matters the most. At Tech ICS, working within the legal field, provides us with a better understanding on how Legal CRM, also referred as the Legal Case Management (CMS) platform, is important to their business.
It’s not simply about managing their client files, which is an essential part of their law firm but as law firms are now facing competition, it’s an ever-important analysis to understand the behaviours of customers.
The new era of learning about Customer Relationship Optimisation (CRO), is a key driving force for law firms, and we learn here how this can improve the relationship between a firm and its customers, thus improving its ROI.
Choosing the right Legal CRM for your firm
Knowing the right balance between a good legal case management platform and a Legal CRM is important. So, what’s the difference, well, a case management is more towards managing a legal matter for your client. On the other hand, a CRM is a lead management tool, helping to enhance the sales experience and improving on your sales and marketing funnel.
Hybrid Legal CRM blends in both, through its machine learning, and build management, both our CRM and CMS, helps your law firm to be in 1 place.
Join our live webinar for 20 mins and see how Hybrid Legal CRM can bring change for the better – https://hybrid.techics.com/webinar.
Interplay between customer lead and client management in Legal CRM
The growth in space on how to analyse customer lead is important. It helps law firms understand the best way to ensure they can generate better ROI on their marketing funnel. We know that there are a lot of marketing channel and choosing the right one is key to improve on profitability.
Customer intake learning is key to ensure law firms can benefit from the correct channel in terms of their ROI. Hybrid Legal CRM helps to segment how well your marketing channels are working. For example, you can connect the Legal CRM to your website to track contact and how those are being managed. The bridge between the customer need and their intakes are a learning pattern for law firms.
Enhancement of customer experience – Hybrid Legal CRM
Whenever law firms look at a Legal CRM or a Legal Case Management (CMS) platform, their first intention is to help the firm perform better, both operationally & profitability. Second, to improve on the customer experience. Hybrid Legal CRM has both.
We know that given the open space of knowledge, most clients prefer to know what they should be planning to do, for example when buying a house or a business dealing with an employment law issue.
For the law firm, it may one of many matters they are dealing with but to help a customer ease their anxiety and pressure, knowing what is happening, improves the customer experience. In Hybrid Legal CRM, building your customer roadmap helps deliver good customer experience. Tailored road maps can enhance your customer experience with the firm, thus building a better relationship and repeat business.
The benefits of a good Legal CRM
Investing in the right Legal CRM is a key essential to a business growth. It allows team collaboration whether you are a team of 2 or greater, Hybrid Legal CRM the ability to manage your enquiries and also your legal cases in one place.
Almost all of our platform users recognises how the platform is set up, which improves productivity, better communication between the firm and the clients, and allows legal compliance done at a quicker pace.
Document build and sharing is so critical in a legal matter, that the Hybrid Legal CRM helps to make this easier for both the firm and the client.
Take control of your enterprise through our powerful Hybrid Legal CRM, but intuitive and easy to use.
You can find more information at https://hybrid.techics.com.
Tel: 020 7237 3388
Website: www.techics.com