The Mayor of London has announced plans to launch a £5 million post-Covid tourism campaign to support the capital’s safe reopening, writes Simon Throssell…
The campaign will focus on bringing domestic tourists back to London to help aid the recovery of the hospitality, retail and cultural sectors.
A recent report found that tourist spending in central London had fallen by nearly £11bn in the last year.
The new recovery proposals could include ‘major events that showcase central London’s public spaces and cultural riches.’
Sadiq Khan said: “I am determined to do everything I can to help our great city recover as quickly as possible from this appalling pandemic.
“Crucial to that will be the safe reopening of central London and attracting Londoners and domestic visitors back to our amazing restaurants, pubs, cultural venues and of course our major shopping districts like Oxford and Regent Street and Covent Garden.
Khan continued: “London has always been one of the most visited cities in the world and my proposed investment will help to support central London as it begins to recover.”
The news was well-received by Tower Bridge in Southwark, who were forced to close during the pandemic.
Welcoming the announcement, the Head of Tower Bridge, Chris Earlie, said: “The Mayor of London’s investment into London tourism is a huge welcome from all of us at Tower Bridge.
“Tourism is at the beating heart of our capital, and it is vital that this can thrive to ensure the speedy recovery and future prosperity of London.
He added: “Our team can’t wait to welcome visitors from both London and across the UK back inside London’s most famous river crossing when we are able to reopen our doors in May.”